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Website Content Optimization: Create Content That Outranks Competitors

I have been working within the SEO industry for 12 years now (since 2007). Today I run my own SEO Software known as SimilarContent. I help teach people SEO, as well as connect folks who need SEO services with expert consultants

In this article, you’ll discover why website content optimization can increase your organic traffic by 213%.

You don’t have to create content and hope it ranks high on Google. 

If you’re a content marketer, a business, or a marketing agency, are you optimizing your content well enough?

Here’s why you should do it:

  • Online is crowded. Your content needs to stand out or get forgotten.
  • Paid traffic is getting more expensive. Facebook and Google Ads are risky. Most businesses and marketers fail.
  • Optimized content can generate 10X traffic, leads, and revenue. Use the Similar Content tool to create optimized content quickly. Get a 7-Day Trial.

The article you’re reading right now is 100% optimized. I checked with the Similar Content ‘Content Optimizer.” It has a huge chance of ranking on Google very quickly.

A good reason why your competitors are outranking you in organic search results is because your content isn’t optimized.

There’s a chance that your content isn’t topically-relevant to what users are searching for.

According to Good Firms, “72% of marketers consider relevancy the most critical factor for improving organic visibility (i.e., traffic and ranking).”

Your content optimization strategy needs to align with today’s content marketing standard.

Hence, you need to start optimizing your content for both users and search engines.

Content optimization can be applied to a new content you’re planning to write or an existing content that’s already generating some traffic. You can multiply your pageviews in a short while just by optimizing it.

What is content optimization?

Content optimization is the systematic process of creating content in a way to reach and attract the largest possible prospects and customers.

“You need to create content based on users’ behaviors and how they engage with the search results,” says Ann Smarty.

When you optimize your content, you’re including LSI keywords (discussed below) in natural ways throughout your content.

You’re also improving your title tags, interlinking your pages, using persuasive and conversational tone when writing, formatting your content well, and so on.

What are LSI Keywords?

LSI keywords are words and terms that are synonymous or topically-relevant to the keyword that users search for on Google, Bing, Yahoo!, YouTube, Amazon, etc.

Essentially, these related words are semantically linked to the main keyword and can be used in context.

For example, some of the possible LSI related words for “traffic” are:

Users

Visitors

Audience

Customers

Prospects

Buyers

Let’s try and use these words in the same sentence with examples:

How to drive traffic to my website

How to drive customers to my website

How to drive an audience to my website

How to drive visitors to my website

Did you notice that the related words can be used in the same context? That’s what we’re talking about!

But why not automate the whole process? You can find LSI keywords to optimize your content using Similar Content.

It offers a Topic Ideas Generator tool that’s handy, just enter your main keyword and it’ll show you all of the possible related words and phrases you should use on your content.

Why Should I Use LSI Keywords?

LSI keywords are not old SEO practices. They’re one of the strongest factors that correlate with ranking a web page.

These keywords and related words help Google to understand your content better.

For example, if a page doesn’t have many links pointing to it from other websites, Google and other search engines will use the on-page elements such as topical relevance, page authority, content length, etc., to determine where the page should rank.

By and large, Google is a search engine. It’s not a human being!

Hence, it’s important to use related words and patterns that will make it easier for search engine bots to fully understand what your page is about.

For example, if you do a Google search for Basketball, you’ll get results that include information about players, game outcomes, and teams.

Although these may not necessarily be synonyms of Basketball, they have an undeniable relationship of similarity with it.

Search engines, especially Google are evolving. Getting to understand the human language completely will take a ton of development in AI and machine learning.

But so far, Google is doing a great job.

That’s why you must use LSI keywords in your content if you want to outrank all the lazy competitors who just optimize their content for the main keyword.

Where Do LSI Keywords Fit In?

Content optimization considers every aspect of your content creation process. Once you have your LSI keywords, it’s time to use them.

Without these related or synonymous keywords, Google and other search engines would have a difficult time figuring out the correlation between the main keyword you’re targeting on your “title” and the content itself.

This saves you from repeating a particular keyword. Instead, you use contextual words and terms to tell your story and make your content engaging.

You can use LSI keywords multiple times on one piece of content without getting penalized for keyword stuffing. Why?

It’s because you’re being topically relevant. You’re helping users get the full picture. You’re feeding search engines with the right information.

In all, LSI keywords are essential for optimizing your content. It helps you communicate topically with users without annoying them with repetitive words.

Your brand, customers, and search engines will benefit from your content. It’s a win-win for everyone!

Content Optimization Hack: What Context to Use LSI Keywords?

Although using words and phrases that have a relationship with the main keyword is important, they have to be highly relevant to your content.

In other words, the context (where and how you use them) is critical.

As an example, if you offer web design for startups, then you can use LSI keywords such as “startups web design”, “Design websites for startups”, ”cheap startup website builder,” and “business website hosting” makes a lot of sense.

Also, you don’t have to use too many synonymous keywords on your content. Only where and when it’s necessary.

The related words you use must fit into your content naturally, and read smoothly. Remove any words or fluff that doesn’t flow naturally in the sentence.

There’s a chance you’ll over-optimize your content page if you use a single LSI keyword multiple times.

As a precautionary measure, use 5 – 10 of these related words in your 1,500 – 2,000-word content. Distribute these words evenly throughout the content.

Benefits of Optimizing Content With LSI Keywords

What are the real-world benefits of LSI keywords, especially when they’re used in the right way to optimize content?

Let’s take a closer look:

1). Improved Organic Rankings:

Since search engines want to serve relevant and helpful content to users, content creators, businesses, and online marketers need to make this job easy.

By using LSI words and phrases where they make sense, your content becomes valuable and relevant.

Thus, your organic search rankings will improve because you’re using semantically-related words that users are also searching for.

2). Increased Time on Site:

One of the user engagement metrics that drive organic traffic and ranking is “Time on Site.” This is how much time users spend on your page or website.

As your content is highly relevant to what users are searching for, a ton of searchers (i.e., your prospects and customers) will likely spend more time enjoying the content.

They’ll also share it, link to it from their websites, and even bookmark it.

All of these are positive signals that your content page deserves the top spot on Google. And you’ll not be denied; after all, you’ve earned it with well-optimized content.

Content optimization is a lot easier when you use a natural and conversational tone. This will keep your readers and target audience glued to the screen.

Wondering how to do that? Just use the LSI related words when they’re relevant and offer value.

3). Boost Content Credibility:

As your content is truly helpful and easy to read, thanks to the varied use of LSI key terms, more people will trust you.

In the online marketing scene, trust drives traffic and sales like crazy! That’s why trusted experts sell more than beginners.

Over time, you’ll build up strong credibility with your content if you naturally use these closely-connected words in context.

You become an influencer and it’s now easier for other people to buy your products, recommend your content, join your email list, and support your causes.

4). Reduced Bounce Rates:

A simple way to encourage readers to check out other content on your site is by being helpful and conversational. Talk to them as though they’re sitting next to you.

That’s what LSI-driven content does. It improves user engagement and nudges people to get more information about you.

This can greatly reduce your bounce rate — which ultimately translates into better user experience and organic visibility.

How to Find LSI Keywords

To begin your website content optimization process, you need to find these words that have a similarity relationship. You can do it in two ways:

  • Google search (Manual method)

  • Similar Content (Automated method)

i). Google search

You might decide to use Google to find your LSI keywords.

It’s a manual process that would take some time. Imagine if you’re looking for 50 – 100’ish relevant keywords, you’ll have to do a lot of rigorous searches.

But here’s how to do it if you choose Google search engine.

Just enter a particular phrase in Google search to find the relevant search terms. As an example, if you enter the search term “content optimization”, here’s what Google shows you:

While these ‘Autosuggested’ search terms do have a similarity relationship with the keyword “content optimization”, they’re all different in some way.

For example, when a user is searching for ‘content optimization tools,’ they may not be looking for content optimization services from an agency.

But searching manually on Google is a good option when there’s no better tool like Similar Content (more on this below)

You can also scroll down the Google search results for related search terms.

Those are also recommended when you’re creating content. Find a way to incorporate as many as possible in your content.

ii). Similar Content Topic Ideas Generator

Getting LSI-related keywords to optimize your content is pretty easy with Similar Content Topic Ideas Generator. Start with a 7-Day trial.

Unlike Google, this is an automated process. Just enter your main keyword and the tool will analyze thousands of similarly-related search terms at the backend, then present you with the right ones.

Let’s do it. Log in to Similar Content and navigate to the Topic Ideas Generator tab:

Next, let’s assume the main keyword you want to write on is “content strategy.” We need to find other LSI keywords that will help Google understand your content page better.

So, we enter the main keyword into Google and click on the blue “Generate” button.

As you can see, right off the bat, the Similar Content tool generated some ideas, in addition to the primary term “content strategy.”

Here are the LSI keywords that can be used to optimize your content:

Content creation

Marketing plan

Company’s content

Content marketing strategy

Effective marketing

Target audience

Unique content strategy framework

Etc.

Here’s another case:

Suppose you’re writing an article about “Apple”, the tech company.

If you didn’t mention “company” in your title, how does Google know you’re referring to Apple “the company” and not “Apple” the fruit?

You can make the work easier for search engines by optimizing your content with LSI search terms.

So, a quick search for “Apple” in the Similar Content Topic Ideas Generator shows all of these LSI-related words within 5 seconds:

See what’s on the screenshot below:

Apple’s iPhone

Apple Watch

Apple TV

Apple Inc. 

Apple Brand Store

Steve Jobs

Innovative technology

Latest Apple Stock price

Apple Products

Essentially, an optimized content related to the “Apple” company should have some or all of these LSI keywords.

That’s the ONLY way Google and other search engines, including users can know you’re talking about the tech company.

You don’t want them to assume your content is about Apple fruit. This is very important!

Conclusion

Thanks to innovations in semantic search, it’s now a lot easier to predict your ranking on Google by making sure your content is 100% optimized for the main keyword and related LSI search terms.

This isn’t a shortcut to getting organic traffic and ranking, it’s fast becoming the standard for content creation.

In today’s content marketing and SEO, you can easily and quickly optimize your content using LSI search terms.

It’s a great way to amplify your content reach, rank for competitive keywords, and increase your click-through rate (CTR).

Content optimization is important for both new and existing content. 

Are you ready? Similar Content Topic Ideas Generator comes with a 7-Day Trial for $1. Get started and find rank-boosting LSI keywords for your content today.

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