In this article, you’ll discover how to use SEO content software to create content perfect for both people and search engines.
In a recent study, 76% of marketers said that organic traffic is a reliable metric for measuring their content success.
SEO content software enables you to:
- Check your content for SEO issues.
- Get suggestions on how to fix them.
- Optimize your content with LSI search terms.
- Predict your search rankings in record time.
With countless testimonials already documented, here’s one success story:
Tomorrow Sleep used SEO content software to improve its content strategy and grew organic traffic from 4,000 to 400,000 in under a year.
Creating search engine optimized content is a key aspect of any SEO strategy. Without valuable content, your website will struggle to rank in search engines.
That’s why you need to write and structure high-quality content!
Read on if you want to learn how to create high-quality content that ranks high in Google, generate clicks, and drives traffic to your website.
- What is SEO Content Software?
- What is the Best SEO Content Software?
- Who is Similar Content for?
- Using SEO Content Software to Optimize Search Intent
- Types of Search Intent
- What Can You Do With the Similar Content Optimization Tool?
- Features of the Similar Content Software
What is SEO Content Software?
First, SEO content is a type of content created to rank high in the search engines.
Google, for instance, ranks content pages, so you need to start optimizing your pages for search users.
That said, SEO content software is designed to help you find the right keywords, create highly-focused content for users and search engines, and gives you ideas and insights on how to make your content rank better than your competitors.
Some examples of SEO content tools are Similar Content and Surfer SEO.
A good SEO content software takes care of the 3 important aspects of writing and structuring of content on your website, which are:
SEO copywriting is the concept of creating the exact type of content that search users will love.
And when users spend time reading your content, Google will reward you with more traffic and increased rankings for your main keyword and related search queries.
SEO content is important because search engines feed on them. When Google spiders come to your web page, they will read your texts and make decisions on where the page should rank in their results pages.
With this in mind, you have to use the same words that your customers are typing into the search bar.
You also need to address the search intent, otherwise, you don’t stand a chance in the search engines.
What is the Best SEO Content Software?
There are so many SEO content tools out there. The challenge is choosing the right one that will help improve your content strategy and drive results.
Based on the criteria listed below, the #1 most reliable content software for SEO is Similar Content.
Here’s what online businesses and content marketers know:
Good SEO content software should be able to do some basic tasks and a ton of advanced content optimization tasks.
Essentially, keyword research, topic analysis, and competitive analysis are some of the basic tasks you can do with any SEO content software.
Some of the advanced functionalities to look out for includes:
Analyzing individual keywords and assigning a difficulty score
Predicting how well your content will rank in Google (priceless)
Suggesting LSI keywords that are semantically-related to the main keyword
Analyzing content to determine if it’s properly optimized or not
Analyzing the competitors’ backlinks to show how easy or hard you can acquire them
And so on.
With that in mind, the only SEO content software and content optimization tool that does all of these is Similar Content.
Other 3rd-party tools like Surfer SEO and MarketMuse are really great for handling basic tasks, but for advanced tasks that move the need in the search results, you should try the Similar Content tool.
Who is Similar Content for?
Similar Content may not work for every online marketer or business.
However, if you fall into any of these categories, then you should sign up to start using it today:
Content writers who need to create optimized content
Marketing agencies who desire to grow their clients’ traffic and ranking
Online publishers that want to publish content that gets shared on social media
Online creators who want to write articles that resonate with their audiences
Freelance writers who want their content to be approved
Affiliate marketers who wish to create ‘money’ content that generates commissions
Niche site owners who want to dominate Google with long-tail keywords
Similar Content isn’t for you if…
You’re an online advertiser
You don’t use content marketing for lead generation
You’re okay with the level of traffic and rankings you have already
You’re a local business that gets leads through word of mouth only
Using SEO Content Software to Optimize Search Intent
Keyword research is important. But after getting a hit list of keywords to target, it makes sense to think about the search intent of users.
“If you want to rank in Google this year, you need to create content that aligns with search intent,” says Joshua Hardwick, Head of Content at Ahrefs.
For example, if you want to optimize your content and page for this search term “what is the best tire for Jeep?”
The question you should ask yourself is “Why are users searching for this keyword?”
Are they looking to buy a new tire?
Perhaps they have just purchased a tire and want to know if it’s one of the best.
Of course, keyword intent is usually obvious in some keywords that start with “buy” or “how to”. For some other keywords though, it’s tough to know the ‘intent’ behind it.
Google can give you directions on what approach to use when creating content.
Similar Content software can also help you develop a Tone of Voice based on the audience you’re writing for.
The software also shows you the LSI words and semantically-related search terms you can naturally include in your content to better communicate your ideas and tell your stories.
Types of Search Intent
When a customer types in a keyword into the search bar, their intent will fall into any of these four types:
Navigational intent: Users want to visit a specific online platform or website. Since most of them don’t know the URL, they’ll enter a term so that Google can suggest the URL to them. E.g., HubSpot CRM.
Informational intent: The intent here is that searchers are looking for an answer to a particular question. E.g., How to Wash a Blanket
Commercial intent: Here, searchers want to buy a product or service in the near future. They’re searching for more information so that they don’t make wrong buying choices. E.g., Best vacuum cleaners to buy
Transactional intent: Here, consumers are ready to buy a product or service after doing their commercial intent searches. E.g., buy email marketing software
Search engines are like babies that need to be spoon-fed with highly-relevant and keyword-rich content.
When this ingredient is present in your web page, it becomes pretty easier for Google to serve your content in its top results pages.
Google, in particular, is evolving and getting better at understanding what users want when they input a keyword in the search bar.
Funny enough, when users enter the keyword “what does a cavity look like?” I thought people wanted to see a picture of what the oral disease is like.
But I was wrong because a quick search on Google reveals they’re looking for ‘signs’ that a cavity is present.
So, essentially, if 85% of your customers are searching for “durable bike tire” and the top results have informational intent, you’ll have no chance to outrank them or even match them if your content is optimized to drive sales (transactional intent).
Focus on the search intent that Google shows by looking at your competitors in the SERP.
Using the Similar Content “Topical Difficulty” tool, you can analyze the top 10 results to see what ‘intent’ they’re optimizing for. Then you can optimize accordingly with more in-depth and helpful content.
What Can You Do With the Similar Content Optimization Tool?
You can benefit a lot from using Similar Content software to create, analyze, optimize, and improve your content performance.
Let’s quickly highlight some of the features you should expect and pictorial illustrations of how they work.
Features of the Similar Content Software
1). Check topic difficulty
This is my favorite feature when using Similar Content Software. You can check how easy or hard a particular keyword is before you start creating your content.
Essentially, you need to go after under-served topics and keywords. Yes, they need to have decent search volumes, but not extremely competitive.
So before you outsource content or begin to write by yourself, use the Topic Difficulty tool to check it.
I just checked the difficulty score for our main keyword “SEO content software” and the tool says it’s 19.96 (keyword difficulty score).
This is relatively easy to rank for with well-optimized content and a handful of trusted backlinks.
If this keyword has a high difficulty score of maybe 40+, I’d not write this article. Instead, I’ll target another related keyword that’s less competitive. Examples:
SEO content marketing software
SEO content software for small businesses
Content software for SEO
Always check the difficulty level of your target keyword. Don’t assume or hope you’ll outrank authoritative websites that are targeting the same keyword.
You’ll not rank in years. Always go for under-served topics and keywords in your industry.
2). Optimize your content for search:
Using the Content Optimizer tool on the Similar Content dashboard, you can optimize your content using LSI keywords. And make sure it’s optimized.
This is the quickest way to make your content relevant to the main term. And Google will find it easy to better understand the content and rank it better.
Using LSI keywords in your content is crucial. Here’s why?
If your article is about Apple, no matter how long or useful you think the article is, Google may not understand what kind of Apple you mean.
Suppose you’re referring to the Apple Company, and not “Apple” the fruit, how does Google know?
The Similar Content tool has a function within the Content Optimizer that shows you the LSI keywords you can integrate into your post. So you should use other related words such as Apple products, iPhone, etc.
This way, Google will never serve your content to searchers looking for Apple fruits.
But rather, you’ll be ranked when someone is searching for Apple iPhone, Apple CEO, you get the point?
3). Predict your content performance:
Although SEMRush’s SEO Writing Assistant Software can give you some hints and ideas on how to improve your content to increase its chances of ranking, it doesn’t go any further.
Similar Content helps you analyze the top 10 organic results for any given keyword. Then you can check the strength of their backlinks.
If it’s something you can beat, they’ll be marked “easy”, otherwise, you might need to create content on a slightly different keyword.
Overall, you can predict your content performance by making sure it’s optimized for search engines.
If not, you’ll see some semantically-related terms you can include naturally to make it optimized.
SEO content software comes in different forms with varying features.
Being able to optimize your content for both users and search engines is a dream come through.
Because it eliminates the high rate of failures that most businesses and content creators experience when they try to please Google.
Google doesn’t respect websites or long articles. Rather, it honors and ranks content that answers users’ questions. Henceforth, this should be your focus!
Make it easy with Similar Content, Get started with a 7-day trial for $1.