Effective content optimization strategy grows organic traffic, lead acquisition, and revenue.
Your content optimization strategy is the plan that gets you there. Want some proof?
Yes, optimizing content can be difficult and boring if you don’t know what tool to use or how to get started.
That’s why smart content marketers and online businesses use Similar Content ‘Rank Predictor’ tool to effectively optimize content and start to outrank their competition.
There’s a ton of content online. In most industries, competition is becoming unbearable.
Research shows that in December of 2018, more than 136 million new blog posts were published on WordPress alone.
That’s scary. Many businesses and content creators are concerned.
What’s the need of even optimizing content when everyone is covering the exact or almost the same topics?
A lot of questions arise: should you publish more new posts or update old pages to make them more relevant and helpful?
Whatever decision you choose, you’re aware that Google is constantly rolling out new algorithm updates.
These updates have rendered so many websites useless. How do you stay off the radar so Google’s arrow doesn’t hit your pages?
You need to approach your content in an entirely different way. Your content optimization strategy must be streamlined to user intent.
Whether you’re outsourcing to content writing services or doing it yourself, you need to do it well.
That’s the solution, and throughout this post, you’ll discover exactly how to do it.
- What is ‘Content Optimization Strategy?’
- How to Create a Winning Content Optimization Strategy
- 3. Competitor Analysis: Identify Your Competitive Advantage
- 4. Republishing Existing Content
- Why You Need a Content Optimization Strategy
What is ‘Content Optimization Strategy?’
A content optimization strategy is the act or smart approach of creating relevant and highly useful content — aimed at generating leads, increasing sales, and growing revenue.
This includes targeting the right keywords, checking the technical health of your web pages, optimizing content for users, and infusing your brand message or story into the mix.
How to Create a Winning Content Optimization Strategy
It’s time to create a content optimization strategy that will drive results for your business. It’s not as difficult as you might think. So let’s dive right in.
1. Generate a List of Topics
Content marketing, in general, begins with your selected topics. These are topics you’ll be creating content on.
It’s the first step you must take especially if you’re just getting started.
Struggling to generate a list of highly-relevant topics for your business or product? No problem. Use Similar Content “Topic Ideas Generator” tool.
Once you log in to the Similar Content dashboard, navigate to the “Topic Ideas Generator” tab and click it.
Next, enter your main keyword (e.g., online jobs) and click on the “Generate” button.
Note: “English” is set as the default language for the topics you want to generate. If you need a different language, you can choose your preferred language from the drop-down list.
After a few seconds, the Topic Ideas Generator tool will generate a list of MAIN topics and SUBTOPICS you should write about. This is so handy when you need some ideas for your content campaign or blog posts.
Now that you have a list of topics to target, the next stage is about keyword research.
Yes, keywords are an essential aspect of SEO, but they’re actually not the first thing you should worry about.
Since it takes a few months for Google to reward a new or updated page, you need to make a list of topics you should cover for a few months.
From the topics we found using the Similar Content “Topic Ideas Generator” tool, you need to compile a list of about 20 words or terms you can associate with your business or product.
To determine the search volume of these topics, you can use Ahrefs, SEMRush, or Google Keywords Planner.
With any of these SEO tools, you can also find variations of the topics that are relevant for your business.
Bear in mind that these topics shouldn’t be trusted at face value.
They’re too competitive to rank, so don’t dedicate a blog post or an article to these terms.
In the next stage, we’ll cover how to find keywords based on these seed topics. These keywords will form the basis of your page and content.
2. Generate SEO Long-tail Keywords Based On the List of Topics
In this step, you need to find SEO keywords to optimize your pages. Here you’re looking for specific keywords that will be easy to rank but have decent traffic potential.
For each main topic or subtopic, you found using Topic Ideas Generator, you’ll use a keyword tool to identify 5 – 10 long-tail search terms that further describe the topic.
For example, using “easy online jobs” as our main topic. We plug it into the Topic Ideas Generator search bar to find long-tail variations of this topic keyword.
From the screenshot above, here are some long-tail keywords you can optimize your pages for:
Easy side hustle ideas
High paying online jobs
complete list of legitimate online jobs
Best home online jobs that pay
To find even more long-tail keywords, copy and paste one of these search terms into the Topic Ideas Generator search bar, click “Generate” and you’ll get a new list.
When you create content on any of these long-tail keywords, you’re increasing your chances of ranking higher in the search engine results pages (SERPs).
You should also optimize images for search engines, and include LSI terms and keywords throughout your content to help Google better understand the topic of the page and rank you accordingly.
Use the subtopics as an inspiration for your creating new pages within a broad topic you’ve earlier identified in Step 1.
You’ll create a topic cluster with these subtopics. This is important when optimizing your pages for user intent.
Google and other search engines consider topic clusters — since their algorithms also use ‘topical relevance’ as a factor to rank pages and connect users with the information they’re searching for. [source]
3. Competitor Analysis: Identify Your Competitive Advantage
Once you have your list of topics and corresponding long-tail keywords for your content pages and blog posts, it’s time to check out your competition.
In SEO, competition is a two-edged sword. In other words, it’s both good and bad.
It’s good when you can learn from it and better streamline your content optimization strategy. But it can be risky when you’re the new kid in the street. You become the object of bullying.
You might want to do the initial competitor analysis manually. Yes, this is no time to use tools or automation. Simply input your topic cluster (from the subtopics) into the search bar (one at a time).
Your content optimization strategy should be all-encompassing.
Therefore, keep an eye on the content quality, which can be measured via word length, authority, clarity, topic coverage, question answered, etc.
Here are some of the questions your initial competitive analysis should answer:
Who is ranking at the top of the results?
Why are those pages sitting at the top of the rankings?
How do they address their user?
How engaging and readable are the articles?
How do users navigate around the site?
The Similar Content “Topic Difficulty” tool will show you the number of backlinks of top results — all in one place.
If you want to get more traffic and outrank these competitors, then you should create more in-depth and optimized content, then build a lot more high-quality backlinks to your content page.
That’s how to win in the SEO game. Ready to start using Similar Content? Get a 7-Day Trial for $1.
4. Republishing Existing Content
Should you republish your content? If you already have a topic/content cluster, it’s easier to see what opportunities you have and the content that might need to be re-used for other purposes.
For example, a good blog post can be turned into a Slide Presentation or you could discuss the main sub-topics or ideas on a podcast.
Copyblogger Media shared some inspiring tips on how best to repurpose content.
According to Demian Farnworth, “republished content gets a chance to attract more links and shares.”
In content optimization, one of our goals is to project our content so that many people can read it.
When that happens within the first week, it’s bound to earn the bulk of links and social signals.
After optimizing and republishing old content, you’re bringing it to the spotlight. You’re exposing it to another round of linking and sharing.
And we all know that links are the #1 ranking factor used by Google and other search engines.
Why You Need a Content Optimization Strategy
Every business and blogger needs a content optimization strategy.
If you’re leveraging content for lead generation, you can’t afford to ignore this important aspect of content marketing.
If you want to maximize your content ROI, you need a results-driven strategy. According to the Content Marketing Institute, 93% of successful B2B marketers remain very or extremely committed to content marketing.
Essentially, if you’re going to be publishing content regularly (highly recommended), then you need a solid content optimization strategy to stand out.
As you can see in the chart above; roughly 60% of B2B content marketers are invested heavily in content creation.
This is going to increase the number of blog posts on WordPress sites and information overload will again become a norm.
The only marketers that will get ROI from their content creation efforts are those with a sold content optimization strategy.
This year, make up your mind to optimize your content.
It doesn’t matter whether you’re writing the blog posts by yourself or outsourcing to freelancers, as long as you have a content optimization strategy, you’ll get results.
Using Similar Content “Content optimization” tools, you can give your content wings, predict your rankings, and increase your sales without investing heavily on link building.
And don’t forget to create a monthly dashboard using Google Sheets or Excel where you can track and document how much traffic your website is generating from organic search as a result of optimized content.