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Content Analysis Tools: What They Do and Top 3 Most Popular Tools

Ibrahim Elsherbiny
I have been working within the SEO industry for 12 years now (since 2007). Today I run my own SEO Software known as SimilarContent. I help teach people SEO, as well as connect folks who need SEO services with expert consultants

Content analysis tools are required when you’re looking to create content that not only ranks on Google but also drives a boat-load of organic traffic.

Your prospects and customers may enter similar keywords in the search box but they may require different answers.

The question is, “how do you pinpoint exactly the searcher intent for these key phrases.”

You need a content analysis software designed to follow patterns.

These patterns stem from Google algorithm updates, and how users find information online.

If you’re a content writer, a marketing agency, or a business that gets lead through inbound content marketing, it’s time to take content analysis tools seriously.

Of course, you don’t need a content analysis software to tell you how to write the most helpful content.

However, you do need a tool like Similar Content to effectively optimize your content so that it performs well in the search engines.

If you ignore these content analysis and optimization tools, you may end up creating content that no one cares about. Worse, your content gets buried on Google’s page 21.

With a content analysis tool, you will get vital information about your content opportunities, what your main keyword should be, the LSI keywords to optimize for, and how to predict your rankings.

What is Content Analysis?

Source: Fivechannels

Content Analysis is the process of assessing crucial aspects of content on your web pages. You need content analysis tools to automate this process.

During this process, you’ll check how SEO-friendly and valuable your content is, how easy users can read it, the user intent behind the keywords you’re targeting, and so on.

How Do Content Analysis Tools Help With Rankings?

There are so many content analysis tools out there.

Some are smart and more powerful than others. These exceptional tools use deep learning capability to analyze a given topic and content and generate insights to make it better.

This analysis is based on data from billions of web pages.

Content Analysis tools can show you patterns on what type of content Google wants to serve its users.

It doesn’t matter the search term you’re targeting, you can always win the top spot if you spend some time analyzing it. This upward trajectory is the kind of growth we all want to see on our websites.

It’s no longer about creating the most in-depth content. It’s not about mentioning your main keywords multiple times either — it’s about answering the question.

In other words, good content is the result of understanding the user’s question and creating content that answers it. Google will not hesitate to rank this type of content.

How Content Analysis Tools Improves Your SEO Marketing Strategy

In this section, we’ll summarize the benefits you get when you start using content analysis tools, instead of doing it manually. Let’s dive in.

1). Improves Content Score: 

Content analysis tools can do a lot more than showing you missing words and related keywords.

For your content to gain more organic visibility, it needs to answer the user’s question. How you go about this is critical to ranking at #1 or #76.

The Content Score is a measure of how many keywords and LSI keywords are naturally integrated into the content to create the most useful and engaging piece of information.

I checked my recent post with the Similar Content “Content Optimizer.” My content score was 11.93, while the keyword coverage was 52.24 — hence it’s Optimized.

When you’re creating content, for example, you want to make sure you’re on point. You don’t want to digress or have subtopics that are loosely connected to the main topic.

With your human brain, you can’t be so sure. But with a content audit tool, it’s quite easy to know and improve.

2). Create Engaging Content:

“Quality” content can be misleading. Many people use that ‘term’ but do they really know what it means? I doubt?

In SEO, quality content simply means useful, unique, well-formatted, user-focused, and engaging. So there’s a whole lot of ingredients needed to make a piece of content delicious for users.

When you analyze your content using the Similar Content tool, for example, you’ll see how optimized it is already.

Being optimized simply means it’s easy to read, has a target keyword and LSI keywords, well-formatted, and detailed.

3). Predict Content Performance

This is where it gets exciting. With reliable content audit software, you can predict how your content will perform in the search results.

Whether or not it will rank high in the search engines can be determined early on.

Gone are the days when content creation was stereotyped:

  • Find a high volume keyword

  • Create content

  • Add links

  • Pray and hope it ranks

This content marketing approach is outdated. It worked in the past but there’s a better strategy today.

Thanks to Content Analysis Tools. Once you have your target keyword ready, you can plug that into the Similar Content ‘Topic Difficulty’ tool to see if you should write on it or choose another keyword.

For example, suppose you want to write a post based around this keyword “small business advertising ideas.” Now, how do you know you can rank for this term with little or no backlinks?

I quickly logged in to Similar Content, On the “Topic Difficulty” tab that appears at the top-left side, I entered the keyword. Here’s the analysis:

As you can see, the keyword “small business advertising ideas” has a difficulty level of 18.69. In SEO, targeting ‘easy topics’ with a decent search volume is what counts.

So it’s an easy topic to write about. As long as I research the topic an create the most engaging content that helps the searchers, I’ll rank in no time.

In today’s content marketing, you can predict your ranking, traffic, and overall search visibility. No, it’s not impossible to do.

Do you have any topic in mind right now, why not check the difficulty score before you even begin? Get a 7-day trial to Similar Content.

4). Optimize On-Page SEO Factors

Topic Relevance is another important on-page ranking factor. There’s a strong correlation between the keyword and the content.

If the content doesn’t match the topic/keyword, you’ll not rank well.

On-Page SEO elements such as keywords, anchor texts, LSI keywords, images, page speed, and the like can all be taken care of with a Content Analysis tool.

Top 3 Content Analysis Tools

Are you ready to do some content analysis, what tool should you use? Let’s see the top 3:

1). SEMRush SEO Writing Assistant

SEMRush SEO Writing Assistant uses a smart extension that content marketers can use when creating new posts, articles, or any written content.

This handy tool offers insightful recommendations from what it calls, “SEO Content Template (SCT).

This analysis and recommendations for improving your content are based on the top 10 organic results for a given search term.

SEMRush SEO Writing Assistant enables you to check the SEO potential of any written content (blog post, article, even PDF text).

You get firsthand knowledge of how well it’ll rank for your target keyword.

High-quality blog posts need to be concise, easy to read, and context-driven. But it must also include keywords and LSI search terms for better search performance.

This is the best way to ensure that your page serves both users and the search engines. And you don’t even need paid or social traffic to reach your audience. Organic search alone is huge!

Features

i). Overall score: You want to know the general quality of an article, then the overall score is where you should check. This calculation is based on four important metrics: readability, SEO, tone, and originality.

semrush seo writing assistant overall score

ii). Readability: This measures how a reader understands the text on your page. This readability score is measured in four aspects:

  • Plain language

  • Target words

  • Title issues

  • Content issues

iii). SEO: The SEO section only deals with keywords, link issues, Alt attribute of images, and title issues.

  • Target keywords: The tool notifies you about the keywords you’re using in the entire content. This is vital when creating any type of content.

  • Recommended keywords: These are LSI keywords to enhance your content, based on the semantically-related keywords that your competitors have.

  • Alt attribute issues: Check to see that your images have alt-attributes?

  • Link issues: If you have external links in your content, check if they’re going to a trusted site, or are they broken?

  • Title issues: Is your main keyword in the title or you’ve neglected it?

iv). Tone of voice: This is a measure of how you convey your message. What words do you use, their order, pace, and rhythm? Are you using a formal, casual, or semi-formal tone?

When creating content, users expect consistency with your tone of voice. You need to maintain a tone throughout your content pages.

You may not be able to track this in your Analytics tool, but your tone creates unforgettable experiences for users.

SEMRush SEO Writing Assistant will suggest a list of the most casual sentences and some formal sentences as well.

v). Originality: This feature plays a key role. It shows the percentage of copied texts from identified content sources. It uses the Copyleaks Plagiarism Checker.

2). SurferSEO

Surfer is another content analysis tool. Its primary functiona is to help analyze a piece of content and optimize it accordingly.

It functions by analyzing written content against “500+ on-page” signals.

Surfer SEO is also helpful for keyword research.

This tool does some amazing stuff. When you write a blog post, for example, you can use Surfer to analyze competitors in the first page SERPs for the main keyword.

With the insights and data you generate, you can optimize your content a lot better to increase its chance of outranking the competition.

Why are the first page results ranking so high? Well, many factors come into play here. But they’re doing something that Google likes.

Otherwise, how would you explain they’re ranking out of the millions of web pages on the web?

Surfer allows you to reverse-engineer the on-page SEO techniques that your competitors are already using.

Features

i). Content Editor: The Surfer Content Editor is arguably the best feature of the tool, which enables you to outline and create useful content that’s optimized for search engines.

What it does is simple: It scans the results pages on the first page for LSI keywords. Then it shows you how to integrate those into your content.

This feature is also fundamental for analyzing the content structure of the first page results, which covers:

  • Word count

  • Number of images

  • Average paragraph count.

ii). Keyword Research: Another essential feature of Surfer SEO is the keyword tool. You can find new keywords to target in your new content.

Just like any keyword research tool on the market, you input a seed keyword and the tool suggests variations and semantically-related search terms along with search volume.

Overall, Surfer SEO is a good choice when you want to get started with content analysis at the basic level.

There’s a better option when you want to be in charge of your content performance and predict rankings… enter Similar Content.

3). Similar Content

Similar Content is your #1 content analysis tool. It’s a powerful software that enables you to analyze, check topic difficulty, and optimize content so that it ranks on Google’s first page. 

If you want to see how it works, jump in on the 7-Day free trial offer. Just test the waters and see if it’s right for you or not.

Similar Content is arguably the World’s First Content Optimizer. Unlike other tools, it supports 80+ languages — including English, Portuguese, Spanish, French, Danish, you name it.

Use this tool to quickly measure and determine the topic difficulty for a particular topic before spending hours creating content.

If you recall, I checked the difficulty score for “small business advertising ideas” earlier and the tool says it’s an easy topic. Here:

So endeavor to check your topic first to determine how difficult it is.

Don’t waste time on a highly competitive keyword. If the authoritative websites in your industry have covered the topic in-depth, you shouldn’t try to compete.

Find other less-competitive keywords to target.

Again, Similar Content is great for checking Keyword Coverage Score.

Join over 4,000 content marketers, SEO experts, and businesses who have made the Similar Content tool their preferred content analysis tool.

Make sure you’re optimizing your content for the exact keywords your target audience is searching for.

Features

What features stand out with the Similar Content tool? Let’s find out:

i). Ranking Predictor: I’m always excited about this feature. Unlike other Content Optimization Tools out there, the Ranking Predictor actually works.

It’s built with AI technology to help predict what keyword(s) your content can rank for, where it should rank (position), and what specific LSI keywords to naturally include on your page to make it more engaging, detailed, and rich.

ii). Content Relevance Score: Take advantage of the Content Relevance Score; a powerful feature that helps you create the most engaging content ever, right on the built-in editor.

The Content Relevance Score gives a complete breakdown of how much you’ve covered your topic, and what improvements you should implement right away to increase its chances of ranking higher and driving more organic traffic.

iii). LSI Keywords Tool: Similar Content equally comes with another important feature: the Content Optimizer.

Use it to generate a real-time list of words and search terms, and even gives you insights on how to use them in your content.

Your content may not be ready to rank, and Google may not even understand what you’re writing about.

Hence, you need to discover and use the exact LSI key phrases your content is missing — and optimize for them.

iii). Improve your TF-IDF Score: A great way to rank in Google is to understand the concept of TF-IDF.

All in all, words with high TF-IDF numbers tend to have a strong correlation with the main keyword they appear in.

So when your TF-IDF for these terms increases, you’re making it easier for Google spiders to understand your content better and decide where to rank it.

Oftentimes, search engines will rank you on the first page since you’ve made their job a lot easier.

It’s one of the proven ways to predict your ranking in Google and begin to see results within the first 30 days of publishing the content.

Conclusion 

If you’ve neglected Content Analysis Tools, you’re leaving a ton of opportunities to get more traffic and rankings from your content pages.

No, you’re not going to manipulate search algorithms when you use content analysis software.

What you’re doing is following the standard SEO copywriting practice. Google has made it clear that valuable content that’s optimized for users is what drives traffic.

Your ability to predict organic ranking opportunities helps you organize your efforts, prioritize your content marketing strategy, and easily outrank your ‘lazy’ competitors who only create content and do nothing else.

Are you ready to use the Similar Content tool to discover hidden keywords, analyze your topic difficulty, identify content gaps, and start driving profitable content ROI?

Get started with a 7-day trial for $1.

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